Lately, I have been getting questions from small business owners about SEO tools. Although Google has changed the playing field on SEO tactics, there is still a need to optimize your site for search engines. As a blog owner and writer, I focus on content more than anything. However, if you are trying to sell products or services on your site, you will have a different plan for your web business. Content is still important, but there are more elaborate SEO techniques to consider.
As I mentioned in a previous post on out-dated SEO, the old ways of keyword stuffing and any old backlink is not a valid SEO method anymore. Especially if you are a legitimate business with legitimate customers. Google has gotten smarter and I am sure the other search engines are following suit.
When you look for SEO tool for your business, it pays to do your research. Since SEO is such a hot topic, there are a variety of websites claiming to be “SEO experts.” While I am not an SEO expert, I know quite a bit about SEO since I am a web developer and do create content for the multiple blogs I own.
I still think it is always important to put up quality content. No matter how the algorithm changes over the upcoming years, search engines will never look down on quality. If anything, it will become more important.
But you may be looking for more because you also need traffic to get people to your website. Otherwise, all the best content in the world will be irrelevant to customers.
SEO Tools to Consider
An SEO service that seems like a promising all-in-one service is SEO Samba. It is a simple and intuitive bundle of Internet marketing software that makes it easy to create a search engine optimized (SEO) site. The domain has been in existence since 2007 and the site is a PR 4. So, this is not a site that just popped up last week. This is just one of the things to look for.
If you are looking for an eCommerce site, partnering with SEO Samba is the new SEOTOASTER, a shopping cart allows online stores to function with unparalleled ease, and is coupled with the most advanced out of the box search engine optimization feature set found in the website builder market today.
Other considerations for SEO services is the reputation and ethics of the website owner along with information about the site. Having a trial period and a money back guarantee is also a positive for this service.
In a nutshell, SEO Samba automatically executes all on-site SEO techniques and provides access to automated off-site link building tactics and more. As part of the services, they distribute your information to the web, RSS directories, and specialized search engines such as Google News. They also distribute unlimited optimized press releases automatically.
“Our priority is helping small e-merchants achieve high visibility with search engines. This goal is part of all the product’s facets including the shopping cart and our integration of micro-format into SEOTOASTER to entice Google to display rich snippets for your website’s products listings.” says Michel Leconte, SEO Samba’s CEO.
All in all, SEO Samba knows what works, and provides simple, effective solutions to clients.
If this a need you have, SEO Samba may be the right choice for your business.